Der Peoples Blog

Viewing entries posted in Mai 2016

APG Open Source 2016

Also this year The People Business will be sponsor of the Account Planning Group Open Source Conference „Angst – Das dunkle Gefühl zwischen Starre und Antrieb“ on June 2nd, 2016 at the Schmidt Theater in Hamburg. For more information visit: Happy to see you there!


From Employer Branding to Brand Equity – what makes Google that successful as Employer Brand?

The VUCA World (Volatilty, Uncertainty, Complexity, Ambiguity) presents new challenges to companies and agencies alike. The increasing digitization makes the world fast and complex, our professional and private live changes fundamentally. Frank Kohl-Boas, Head of HR Northwest, Central & Eastern Europe Google Germany, explains to the participants of the 4th GWA HR Management Expert Group on May 3rd, 2016, in Frankfurt, how Google faces this trend.